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Market Intelligence

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Evaluate your performance against the competition and market trends

Position yourself in the technology industry's competitive landscape with the breadth, depth and quality of market intelligence needed to track units, sales, revenues and pricing at all stages of the supply chain.

Understand

Quantify the total available market using data that spans the entire supply chain from supplier to end customer.

Discover

Develop deep insight into the performance of your products, categories, routes to market and promotions.

Benchmark

Monitor real-time channel trends and benchmark your position against competitors.

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Services

Sell-in - Vendor Shipments

Explore shipment ﬁgures for the full range of technology vendors and product categories. Refreshed quarterly, CONTEXT Vendor Shipments spans sales channels including assemblers, distributors, resellers, retailers, etailers, mail-order companies and direct sales to consumers. Products featured include desktop computers, notebooks, tablets, servers, workstations, global displays, large-format devices and multiple printer categories.

Sell-through - SalesWatch Distribution

Track consumer and business technology product and services sales through distribution. CONTEXT SalesWatch Distribution monitors unit sales, revenues and average selling prices by vendor, country, product category, channel type and specification. Widely adopted by technology vendors for a variety of activities including sales, channel management and business intelligence, it is the largest distributor-sales tracking database in the world.

Sell-out - Total Market

Quantify the total consumer and business technology product and services market. CONTEXT Total Market is a comprehensive dataset which brings together CONTEXT's B2B and Retail panels with vendor direct sales. Vendor marketing departments, product planning, sales and business intelligence teams will find this unique data essential for providing an accessible view of the whole market.

Channel Breadth - ResellerWatch

Measure the effectiveness of your technology channel marketing initiatives. CONTEXT ResellerWatch tracks return on investment by units, revenues, country, product category, vendor, channel, target customer and reseller size. These insights enable you to make important commercial decisions about sales, marketing and product management.

Pricing - PriceWatch

Monitor the latest pricing across all tiers of the technology value chain, from vendor list price through to end-user street price. Widely used by technology vendors, CONTEXT PriceWatch offers the most extensive guide to competitive price intelligence within the industry, gathering real-world, current pricing data across different geographies, sales and distribution channels.