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CONTEXT: EU cybersecurity vendors’ sales rise 35% as US vendors retain 62% of EMEA distribution sales
London, UK, 11th November 2026 - Sales of cybersecurity products from EU-headquartered vendors through EMEA distributors rose by 35% between Q3 2024 and Q3 2026, according to new analysis from global market intelligence firm CONTEXT. Total cybersecurity sales through the distributors tracked grew by 10% over the same period, while sales of products from US-headquartered vendors rose by 8%.
The analysis measures the value of cybersecurity products that distributors sell to resellers and other channel partners across EMEA. EU-headquartered vendors gained nearly three percentage points to reach 15% of tracked sales by value in Q3 2026. US-headquartered vendors accounted for 62%.
The figures show where EU suppliers are gaining ground as organisations review their reliance on third-party technology. NIS2 requires organisations in scope to address supply-chain security, while the Digital Operational Resilience Act (DORA) requires financial firms to manage risk from their technology suppliers.
EU-headquartered vendors accounted for 92% of tracked sales in security awareness training, 82% in vulnerability management and 52% in security information and event management (SIEM) and log management. Southern Europe accounted for more than 60% of tracked sales volume for EU-headquartered vendors across cybersecurity categories.
US-headquartered vendors retained 74% of identity and access management sales by value. Sales grew by 47% for both EU and US vendors in the category over the two years. US vendors also accounted for 54% of cloud security sales.
“Digital sovereignty is becoming a buying decision. As customers and resellers get clearer about what it means in practice, they’re asking who holds the encryption keys, who can access sensitive logs and where that data is stored,” said Joe Turner, VP of Research at CONTEXT. “We’re seeing a measurable shift in the EMEA channel. EU vendors gained nearly three points of sales share in two years. An organisation can keep its existing identity platform and still choose a European supplier to manage its security logs. That’s the kind of decision that gives European vendors an opening.”