Press_Release_content_24 - 11 - 2023

CONTEXT predicts IT sales through distribution will return to growth in 2024

London, 24th November 2023 - IT revenue sales through European distribution will see modest growth of 2.6% year-on-year (YoY) next year after a tough 2023, according to CONTEXT, the global IT market intelligence company.

CONTEXT’s team of analysts arrived at the figure after industry outreach and analysis of key market trends and sales data over recent quarters. It places revenue sales for 2024 in a range of -0.5% to 6.5% (2.6% is the central forecast), up from a 2023 forecast -6%.

There are several expected drivers for better performance in 2024, including new AI-based products and use cases, a delayed product refresh cycle, and positive comparisons with the previous year. New government stimulus may also be pumped into the industry following the resolution of elections in Spain and a new liberal administration in Poland.

However, much will depend on the macroeconomic picture, and whether economic conditions stimulate consumer demand and business investment.

A potentially good portent is the recent stabilising of business confidence for the first time in 2023, after seven consecutive monthly drops within the EU.

Here’s a brief rundown of our 2024 revenue sales growth range predictions by category.

  • PCs: Mobile computing 4.9% to 11.7%; Desktop computing -0.8% to 8%
  • Enterprises server: -0.4% to 7.6%
  • Enterprise storage: -0.2% to 7.7%
  • Displays: Desktop monitors -6.2% to 2.6%; Large format display (LFD) 1.7% to 11.7%
  • Networking: -10.2% to 1.3%
  • Imaging: Printer hardware -5.8% to 3.9%; Consumables -3.3% to 0.6%

“2023 has been a year of correction after the Covid fuelled growth of recent years. It has been a tough year for distribution and all the IT Industry as businesses suffered a loss of confidence to invest. However, there is light at the end of the tunnel,” said CONTEXT Global Managing Director, Adam Simon. “Q2 2024 will be the turnaround quarter. We predict volume and value growth rates converging, and then continuing in the second half of the year, helped by positive YoY comparisons.”



CONTEXT's market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow's revenues. With over 35 years of industry partnership and experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 300 staff across the world and in 2019 was recognised as one of the UK's Best WorkplacesTM by Great Place to Work®.

Press Contact
Funda Cizgenakad
T: +44 7876 616 246


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