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CONTEXT World Group

Global market intelligence for smarter commercial decisions

 

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Trusted by global technology leaders

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Powerful Insights, Effortless Decisions

Real-time market intelligence that transforms how you compete and win

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Stop losing late-stage deals to market shifts your CRM can’t see. We provide the external intelligence your internal data is missing

The industry ‘gold-standard’ for market intelligence.

Get in touch to stop missing out.

 

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When your own data isn’t enough, add some CONTEXT

Gain access to the most granular market data on the planet

Accelerated Sales

Optimise your pricing intelligence and identify high-value opportunities to protect margins and win more deals

High-Impact Meetings

Bring undeniable market evidence and clear action plans into the room to align stakeholders and make decisions faster

Dedicated Analysts

 Work directly with an extended team of sector specialists who provide bespoke reporting and proactive alerts before market changes occur

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Effortless insights for the entire IT channel

Gaining clarity has never been so easy.

Vendor

Optimise your go-to-market strategy and pricing intelligence. We provide the visibility you need to protect margins and outperform competitors in a shifting landscape

Distributor

Transform distribution into a strategic advantage. Align your partners with data-driven insights that identify hidden opportunities and mitigate supply chain risks

Retailer

Drive sales performance with a clear understanding of market context. Close complex deals faster by backing your value proposition with undeniable market evidence

Reseller

Elevate your B2B sales performance. Access deep channel insights to optimise procurement, validate value propositions, and win competitive corporate accounts with undeniable market evidence.

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Trusted by industry leaders worldwide

Join 500+ enterprises who've transformed their commercial strategy

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"CONTEXT is highly cooperative, always processing our inquiries promptly and competently. CONTEXT data enables us to better position ourselves in the market"

-ALSO
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"CONTEXT’s rich set of tools and reports on technology market trends and vendor performance provides a timely, convenient and reliable view on the IT channel. The information we obtain from CONTEXT gives us valuable perspective on developments across a wide range of technology categories, geographies and customer types in support of Tech Data’s end-to-end portfolio of solutions and services. "

-Tech Data
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"CONTEXT analytics have helped us drive our channel strategy, revamp our programmes and tweak our investment to get ahead of the curve. The ROI has been fantastic and we are very pleased to partner with CONTEXT for taking critical decisions that affects our business. "

-Euronics
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"CONTEXT analytics help us stay on top of fast changing market dynamics in the PC business by providing relevant market data with great online tools to quickly derive actionable insights. It is an incredibly valuable resource for competitive and market intelligence."

-Dell
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CONTEXT provides us with unique insights into the market, and enables us to track the latest distribution trends.

-Microsoft

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We're more than just data

We deliver verified channel data to support fast, accurate decisions. Our certified B Corp status and ISO 27001 certification mean your insights are backed by strict ethical standards and ironclad security

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Stay ahead with our latest insights

The SME Tech Premium: Why Small Businesses Are Trading Up

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Central Europe is on the rise, as Poland's early 2026 economy showcases resilience despite near-term challenges. While the seasonal industry slowdown in January and February dropped GDP growth to 3.4%, robust public investments and ...

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Pre-Owned to Premium: How High-Spec Refurbished PCs Changed Tech Retail in Q1 2026

Pre-Owned to Premium: How High-Spec Refurbished PCs Changed Tech Retail in Q1 2026

Pre-Owned to Premium: How High-Spec Refurbished PCs Changed Tech Retail in Q1 2026

Refurbished products are now becoming long-term primary devices for consumers, according to our latest market intelligence data. Across top European markets, especially the UK and France, pricing and product mixes are changing...

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