Western Europe Unit Sales of Business-targeted Monitors up +19% in January 2019

Western Europe Unit Sales of Business-targeted Monitors up +19% in January 2019


London, 8th March 2019 - Unit sales of business-targeted monitors in January 2019 by Western Europe’s IT distributors grew by +19% year-on-year as increased specifications and lower average selling prices (ASP) boosted demand, according to the latest data published by CONTEXT, the IT market intelligence company. Consumer-targeted monitor unit sales grew +9% over the same period.

For most vendors, 2018 was a very successful year in terms of desktop monitor sales. As 2019 begins, distributors are seeing consistent growth in demand and, despite the focus on high-spec consumer and gaming monitors, business models continue to generate more revenue (61% in January 2019) as their declining average selling price (ASP) boosts demand.

In the first month of this year there were notable increases in sales to small and medium businesses and the business etail channel, both of which grew by over 25% year-on-year driven by sales of cheaper (€100–€150) 24" models. After a weak December, sales to corporate resellers also increased in January – but only by +8%, increasing revenues +10% year-on-year. In this segment also, sales are driven by low-end monitors costing less than €150: for instance, Philips saw growth of over 120% in year-on-year sales of its cheaper 23" models.

“As the year progresses, revenues from desktop monitors are expected to continue to benefit from the PC refreshes that are accompanying the ongoing transition to Windows 10”, said Dominika Koncewicz, Senior Analyst for Displays
at CONTEXT. “The growing need for efficient use of space will also accelerate monitor sales, particularly the adoption of models with USB type C.” 

In January 2019, such business-targeted monitors were responsible for almost 14% of revenues in Western European distribution, and their sales increased by over +300% year-on-year in January, with corporate resellers driving this growth. 

“Revenues are also likely to grow as vendors continue to compete by offering businesses more affordable models while looking for their own high-margin niche – be that curved or touchscreen monitors, or those aimed at supporting graphics or medical applications”, added Koncewic.

Country split
Year-on-year growth of Business-targeted monitors (Jan 2019)
Germany         22.1%
United Kingdom    -1.5%
France            17.4%
Italy            53.7%
Spain            45.9%
Netherlands        21.2%
Poland            66.4%
Switzerland        19.3%
Austria        -3.8%


CONTEXT’s market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 35 years of industry partnership and of experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 250 staff across the world and in 2017 was recognised as one of the UK’s Best Workplaces™ by Great Place to Work®.

Press Contact
Funda Cizgenakad
T: +44 7876 616 246


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