Attending GITEX Global this year was an experience that truly stood out from our recent events in Europe. Dubai and the broader Middle East offered a dynamic that left a lasting impression on our CONTEXT team.

The sense of collaboration in this region is undeniable. Unlike in other markets, where competition might overshadow cooperation, here in Dubai, there’s a palpable collective drive for the greater good. This, of course, is closely tied to the strong growth potential in the region. The energy at GITEX was electric, with a shared understanding that success here is built on relationships and trust. Face–to–face meetings remain the lifeblood of business, with relationships at the core of every decision. As we experienced first–hand, being present in person enabled us to forge stronger connections that would have been much harder to achieve through remote interactions.

Beyond the networking, the pain points shared by vendors and distributors at the event revealed a need for better forecasting. Vendors such as LGE mentioned how overly optimistic reports hinder their planning, while distributors highlighted the importance of inventory management and accurate data to make more informed decisions. This further strengthens our role at CONTEXT in providing the accurate and timely insights that this rapidly growing region needs.

GITEX has demonstrated that the Middle East isn’t just an emerging region–it’s thriving, and the collaboration, openness, and high level of trust among its players set it apart from other markets. We’re excited to be a part of that momentum and look forward to enhancing our work here in the time to come.
 

Experience our solutions firsthand! Get in touch with our sales team: enquiries@contextworld.com to schedule a personalised demo and see how we can support your goals.